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An Advocacy Letter That Is Also Good Marketing
An Advocacy Letter That Is Also Good Marketing
An Advocacy Letter That Is Also Good Marketing
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Home Page > Marketing > Marketing Tips > An Advocacy Letter That Is Also Good Marketing
An Advocacy Letter That Is Also Good Marketing
Posted: Nov 15, 2010 |Comments: 0
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One of the best teachers I’ve learned from, Joshua Rosenthal of the Institute for Integrative Nutrition, once said that you can make more progress when you aim for the middle ground with your actions and words.
He was referring to the die-hard, my-way-or-the-highway, food police type wellness pros that tend to alienate rather than welcome people to their way of thinking.
This can be off putting and often leaves the public thinking, “there goes another weird health nut ranting and raving about the doom and gloom of another evil food.”
So what’s a wellness pro to do when you have a undeniable passion and strong opinion about health and wellness?
It’s all in how you say things.
It’s all in how you present yourself.
And mostly, it’s all in the energy that’s behind the words and actions you choose.
Alexandra Jamieson who is clearly passionate and a strong proponent of the vegan lifestyle. She takes a stand, talks about what she thinks and is able to speak with anyone about veganism. All without being abrasive, combative or sounding like another health food nut. I suspect this is a big reason she’s a sought out speaker.
For example, when she recently went to her new pediatrician’s office for her son’s check-up, she was dismayed by seeing a bowl of fructose-laden, artificially dyed candy being offered to kids.
She could have handled this in many different ways. She could have made a comment to the receptionist (that might have only served to make him/her feel dumb for not knowing what was in that candy).
She could have right then and there stomped out of the doctor’s office and wrote a nasty blog about them, or demanded to speak with the doctor in-between appointments (probably catching the physician in a less than optimal moment).
Nope. Instead, she wrote a warm, thoughtful letter about the possibility of upgrading that candy bowl and hand delivered it with a package of the natural, vegan friendly candy that could replace the junky kind in the office.
Not only is this letter clearly taking a stand, but it’s presented in such a way that was most likely to get through to her pediatrician, and delivered with a good dollop of kindness (read: not assuming this person is a ninny), patience and appreciation.
I suspect Alex will get a whole lot back from this interaction, beyond a vegan friendly bowl of candy in the office. It may even help to grow her business in referrals, partnerships and more.
The next time you’re ready to fire off a comment about what’s right and what’s wrong about health and nutrition, consider that there may be a way to communicate what you do that not only will ensure it gets heard, but in a way that may be great for your business too.
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About the Author:
As the Marketing Materials Maven, Karin Witzig Rozell combines her writing, coaching and nutrition counseling experience of over nine years to create powerful websites and marketing materials for health and wellness professionals. As the Founder of the member-based Wellness Professional Network, she also leads cutting-edge marketing classes on mastering the business side of healing for members. You can visit her at http://WellProNet.org and http://KarinWitzig.com.
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Can children be influenced by marketing in sports goods?
I am looking for specific marketing appointment letter that will convince the client to set up an appointments
That is almost good for marketers. How about consumers those sometimes feel inconvenient with those useless promotional texts? How to manage Mobile marketing indeed?
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As the Marketing Materials Maven, Karin Witzig Rozell combines her writing, coaching and nutrition counseling experience of over nine years to create powerful websites and marketing materials for health and wellness professionals. As the Founder of the member-based Wellness Professional Network, she also leads cutting-edge marketing classes on mastering the business side of healing for members. You can visit her at http://WellProNet.org and http://KarinWitzig.com.
Do Divorce Lawyers Showcase Zealous Advocacy in Matters of Family Disputes?
Do Divorce Lawyers Showcase Zealous Advocacy in Matters of Family Disputes?
Do Divorce Lawyers Showcase Zealous Advocacy in Matters of Family Disputes?
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Home Page > Law > Do Divorce Lawyers Showcase Zealous Advocacy in Matters of Family Disputes?
Do Divorce Lawyers Showcase Zealous Advocacy in Matters of Family Disputes?
Posted: Oct 30, 2010 |Comments: 0
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Family Law matters are always extremely personal and are important, thus it becomes essential for anyone seeking legal representation, to make sure that they have the support of an attorney who would make the client’s wishes and hopes their utmost priority. Divorce refers to the final termination of the marital union. It involves cancellation of all legal responsibilities and thus in most countries it requires the sanction of a court or any other legal authority. According to a report published by Internet Data Provider; NationMaster.com, United States has the highest divorce rate at 4.95 per 1,000 people.
There is a common belief that the overall divorce rate in the United States did increase shortly after the World War II, and again came down immediately. The rate started increasing gradually in 1960s and more in 1970s. If media reports are to be believed, 50% of all marriages in the United States would end in a divorce. The prime reason for such high divorce rate in the United States is the fast lifestyle of the citizens leading to decreasing dependence on their spouses. The other reasons contributing towards the rise of divorce rates in the US are religious beliefs of the people, international marriages, and so on.
Divorce is one of the most difficult cases to be addressed in a court at the time of settlement as it has long-lasting effects on former spouses, their children. and finally their finances. Sometimes the Divorce Lawyers act as mediators between the divorcing partners and help them in reaching compromises, clarify the misunderstandings, and settle property disputes. Since the emotional factors of a dissolving relationship often creates communicational breakdown and problems between the spouses, thus it’s always necessary to have a proper Divorce Lawyer who would make the situation somewhat easier.
As divorce can be the outcome of a number of personal, emotional, and social factors, Divorce Lawyers have to be careful while dealing with their cases. They have to shoulder responsibilities on behalf of their clients, who may not be in a proper shape to handle the situation.
Looking for a Dallas divorce lawyer yourself? The Friedman Law Firm, PLLC has been maintaining a wide base of satisfied clients across the United States in divorce related issues. They have been able to solve legal disputes and divorce cases with professionalism, while holding the sentiments of their clients as their priority. Anyone looking for assistance in divorce related issues or family law matters can visit their website – www.hfriedmanlaw.com. You will get the best possible legal advice here.
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Dallas divorce lawyer at The Friedman Law Firm can help clients in finding personal, effective and productive legal solutions in cases related to divorce and more.
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What should i ask my divorce lawyer?
I’m in TN and can’t afford to retain my divorce lawyer. Do I need to drop the divorce proceedings entirely, or can I postpone? It’s been 3 years and getting nowhere fast. What are my options?
How many seasons of family matters are there ?
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Dallas divorce lawyer at The Friedman Law Firm can help clients in finding personal, effective and productive legal solutions in cases related to divorce and more.